Title
An Eye For Winners: How I Built One Of America'S Greatest Directmail Businesses
Delivery time: 8-12 business days (International)
In 1951, Using $2,000 Of Wedding Gift Money, Lillian Vernon Founded A Mailorder Business On Her Kitchen Table! She Placed An Ad For Personalized Belts And Handbags In Seventeen Magazine, Then Filled The Orders From Her Home. The Ad Was A Huge Success, And The Lillian Vernon Catalog Was Born. This Year, Her Company Had Sales Of $238 Million To Its Lifetime Customer Base Of 18 Million People.This Is Her Story: How Her Family Fled Nazi Germany; How She Grew Up As An Immigrant In America; Her Travels, Marriages, And Children. But Mainly This Is The Story Of One Determined Woman And The Business She Built Relying Largely On Her Gut Instinct And Her Eye For Winners Into A Mailorder Industry Leader That Is A National Institution.Beyond The Story Of This One Extraordinary Woman'S Success, An Eye For Winners Provides An Intensive Howto Manual For Aspiring Entrepreneurs. From Building Mailing Lists To The Art Of Picking Winners For Her Catalogs, Lillian Vernon Gives Us An Insider'S Look At How To Break Into The Mailorder Business.Each Chapter Includes Informative Sidebars Covering Management Strategies, Negotiating Tips, Practical Guidance On How To Secure A Bank Loan, Crucial Advice About Marketing And Merchandising Everything The Beginning Entrepreneur Needs To Know About Starting A Business.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.