Analysis For Marketing Planning,Used

Analysis For Marketing Planning,Used

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SKU: SONG0072865962
Brand: Ergodebooks
Condition: Used
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Analysis For Marketing Planning, 6/E By Lehmann And Winer Focuses On The Analysis Needed For Sound Marketing Decisions And Is Structured Around The Core Marketing Documentthe Marketing Plan. Whether Studying Marketing Strategy Or Product/Brand Management Decisions, Students Need To Be Able To Make Decisions Based From Sound Analysis. This Book Does Not Attempt To Cover All Aspects Of The Marketing Plan; Rather It Focuses On The Analysis Pertaining To A Product

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