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Angel Customers and Demon Customers: Discover Which is Which and TurboCharge Your Stock,Used
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One of the oldest myths in business is that every customer is a valuable customer. Even in the age of hightech data collection, many businesses dont realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, its typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred fifty-six pages. It's a hardcover edition, making it durable for repeated reading.
- Q: What is the size of this book? A: The dimensions of this book are six point twenty-six inches in length, one point twenty-six inches in width, and nine point seventy-six inches in height.
- Q: Who is the author of this book? A: The author of this book is Larry Selden. He is recognized for his insights into customer management strategies.
- Q: How should I approach reading this book? A: You can read this book at your own pace as it is suitable for all levels of management. It is particularly useful for corporate leaders and small business owners.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners in business. It provides foundational knowledge about customer management and profitability.
- Q: How can I use the insights from this book? A: You can use the insights by analyzing customer data to enhance your customer portfolio management. The strategies discussed can help in identifying profitable customer segments.
- Q: Is there a specific way to care for this book? A: To care for this book, keep it in a dry place and avoid exposing it to direct sunlight. This helps preserve the hardcover and the pages.
- Q: Can this book be stored in a standard bookshelf? A: Yes, this book can be stored in a standard bookshelf. Its dimensions allow it to fit comfortably alongside other hardcover books.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have a return policy for damaged goods.
- Q: What if I don't find the information helpful? A: If the information isn't helpful, consider returning the book based on the seller's return policy. Many sellers provide a satisfaction guarantee.
- Q: Is this book suitable for advanced business professionals? A: Yes, this book is also suitable for advanced business professionals. It offers deep insights into customer portfolio management that can benefit experienced managers.
- Q: How do I implement the strategies from the book? A: To implement the strategies, begin by collecting and analyzing your customer data. Use the guidelines provided in the book to develop a customer-centric approach.
- Q: Does this book include real-world examples? A: Yes, this book includes real-world examples from companies like Best Buy and Fidelity Investments. These examples illustrate practical applications of the strategies discussed.
- Q: Is there a warranty for this book? A: Books typically do not come with a warranty. However, you can check the seller's return policy for any guarantees on their products.
- Q: What is the binding type of this book? A: This book is bound in hardcover format. This type of binding enhances its durability and makes it suitable for long-term use.