Angel Customers and Demon Customers: Discover Which is Which and TurboCharge Your Stock,Used

Angel Customers and Demon Customers: Discover Which is Which and TurboCharge Your Stock,Used

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SKU: SONG1591840074
UPC: 0
Brand: Ergodebooks
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One of the oldest myths in business is that every customer is a valuable customer. Even in the age of hightech data collection, many businesses dont realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, its typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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