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Another One Bites The Grass: Making Sense Of International Advertising-new
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Another One Bites The Grass 'An Inspiring, Thoughtprovoking Perspective On Creating Effective And Sustainable International Advertising.' ?Charles Lanphear, Global Media Director H.J. Heinz Company 'At Last, Here?S A Really Intelligent New Approach To The Ageold Problem Of Making Great International Ads. A Mustread For Everyone In The Business Of Global Brands, Global Marketing, And Global Communications.' ?Robert Hancock, Director Of Communications Pillsbury Uk Ltd. 'In An Irreverent, Finely Argued, And Entertaining Assault On Conventional Wisdom, Drawing On His Considerable Experience Of Working In The Business, The Author Proposes Thoughtprovoking New Ways To Survive And Prosper In The International Advertising Jungle.' ?Adrian Vickers. Founder/Partner Abbott Mead Vickers Bbdo
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- Q: What is the page count of this book? A: The book has three hundred thirty-six pages. It provides extensive insights into international advertising strategies and practices.
- Q: What are the dimensions of 'Another One Bites the Grass'? A: The book measures six point twenty-six inches in length, one point twenty-six inches in width, and nine point twenty-five inches in height. These dimensions make it portable and easy to handle.
- Q: What type of binding does this book have? A: This book is bound in hardcover. Hardcover books are known for their durability and ability to withstand frequent use.
- Q: Who is the author of this book? A: The author of 'Another One Bites the Grass' is Simon Anholt. He is recognized for his expertise in global marketing and advertising.
- Q: What genre does this book belong to? A: This book falls under the category of marketing and advertising. It specifically focuses on international advertising strategies.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It offers foundational insights into effective international advertising practices.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by analyzing case studies and implementing the recommended practices in your own advertising campaigns. The book provides practical examples and insights.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and professionals in marketing. It discusses complex concepts in international advertising.
- Q: How should I store this book to keep it in good condition? A: Store the book upright in a cool, dry place, away from direct sunlight. This will help preserve its condition and prevent damage.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently. Use a soft, dry cloth to wipe the cover and pages, avoiding any moisture or cleaning products.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Keep the original packaging for the return process.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, most sellers offer return policies for damaged items.
- Q: How does this book compare to other advertising books? A: This book offers a unique perspective on international advertising compared to others. It combines practical advice with thought-provoking insights from the author’s experience.
- Q: Is this book recommended for marketing professionals? A: Yes, this book is highly recommended for marketing professionals. It provides valuable insights and strategies for effective global advertising.
- Q: Are there any reviews from industry experts? A: Yes, the book has received positive reviews from industry experts, highlighting its intelligent approach to international advertising.
- Q: What key themes are discussed in this book? A: Key themes include effective advertising strategies, global brand management, and creating sustainable international marketing campaigns.