Another One Bites The Grass: Making Sense Of International Advertising-new

Another One Bites The Grass: Making Sense Of International Advertising-new

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SKU: DADAX0471354880
Brand: Ergodebooks
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Another One Bites The Grass 'An Inspiring, Thoughtprovoking Perspective On Creating Effective And Sustainable International Advertising.' ?Charles Lanphear, Global Media Director H.J. Heinz Company 'At Last, Here?S A Really Intelligent New Approach To The Ageold Problem Of Making Great International Ads. A Mustread For Everyone In The Business Of Global Brands, Global Marketing, And Global Communications.' ?Robert Hancock, Director Of Communications Pillsbury Uk Ltd. 'In An Irreverent, Finely Argued, And Entertaining Assault On Conventional Wisdom, Drawing On His Considerable Experience Of Working In The Business, The Author Proposes Thoughtprovoking New Ways To Survive And Prosper In The International Advertising Jungle.' ?Adrian Vickers. Founder/Partner Abbott Mead Vickers Bbdo

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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