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Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Seitdem die Vertriebsform des MultilevelMarketings (MLM) in den 50er Jahren entstanden ist, befindet sie sich auf Erfolgskurs. Doch welche Massnahmen ergreift ein MLMUnternehmen konkret um neue Geschftspartner fr die MLMTtigkeit zu gewinnen? Und welche Systeme werden verwendet um die Geschftspartner an das Unternehmen zu binden und Fluktuation zu vermeiden? Die Autorin Manuela M. van der Willik analysiert in einem ersten Schritt die Anreiz und Motivationssysteme, welche von der Theorie genannt werden. Danach werden drei MLMUnternehmen (Amway, Liguma und LR) untersucht um die in der Praxis verwendeten Systeme zu erforschen. Dabei wird in einem Exkurs auf das Phnomen der Motivationsorganisation eingegangen. Die verschiedenen Anstze werden in einem nchsten Schritt einander gegenber gestellt, miteinander verglichen und fr Forschung und Praxis Erkenntnisse gezogen. Das Buch richtet sich an Unternehmer, Betriebswissenschaftler und Personen, die im MLM ttig sind oder sich fr die Thematik interessieren.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
