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Product Description Tobias Kleiner analysiert im Rahmen einer theoriegeleiteten empirischen Untersuchung die Anwendungspraxis und Ziele der Kundensegmentierung im Privatkundensegment von Banken. From the Back Cover In der wissenschaftlichen Literatur ist eine Vielzahl unterschiedlicher Anstze zur Kundensegmentierung im Finanzdienstleistungssektor zu finden. Bisher kaum erforscht sind dabei die Implementierung und die Entscheidungskomponenten der Kundensegmentierung. Tobias Kleiner analysiert im Rahmen einer theoriegeleiteten empirischen Untersuchung die Anwendungspraxis und Ziele der Kundensegmentierung im Privatkundensegment von Banken. Mit Hilfe eines neokontingenztheoretischen Forschungsansatzes untersucht er die Beziehungen zwischen den Entscheidungskomponenten und entwickelt Erklrungsanstze fr die Gestaltung der Kundensegmentierung im Finanzdienstleistungssektor. Die Erkenntnisse tragen wesentlich zur theoretischen Fundierung der Kundensegmentierung bei und knnen als wichtige Entscheidungshilfe in der Unternehmenspraxis dienen. About the Author Dr. Tobias Kleiner promovierte bei Prof. Dr. Alfred Ktzle am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre, insb. Controlling, an der EuropaUniversitt Viadrina Frankfurt (Oder). Er ist als Projektleiter im Competence Center Financial Services bei Roland Berger Strategy Consultants ttig.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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