Title
Anstze zur Kundensegmentierung und zu deren Implementierung im Finanzdienstleistungssektor: Eine empirische Analyse im Privatkun,Used
Delivery time: 8-12 business days (International)
Product Description Tobias Kleiner analysiert im Rahmen einer theoriegeleiteten empirischen Untersuchung die Anwendungspraxis und Ziele der Kundensegmentierung im Privatkundensegment von Banken. From the Back Cover In der wissenschaftlichen Literatur ist eine Vielzahl unterschiedlicher Anstze zur Kundensegmentierung im Finanzdienstleistungssektor zu finden. Bisher kaum erforscht sind dabei die Implementierung und die Entscheidungskomponenten der Kundensegmentierung. Tobias Kleiner analysiert im Rahmen einer theoriegeleiteten empirischen Untersuchung die Anwendungspraxis und Ziele der Kundensegmentierung im Privatkundensegment von Banken. Mit Hilfe eines neokontingenztheoretischen Forschungsansatzes untersucht er die Beziehungen zwischen den Entscheidungskomponenten und entwickelt Erklrungsanstze fr die Gestaltung der Kundensegmentierung im Finanzdienstleistungssektor. Die Erkenntnisse tragen wesentlich zur theoretischen Fundierung der Kundensegmentierung bei und knnen als wichtige Entscheidungshilfe in der Unternehmenspraxis dienen. About the Author Dr. Tobias Kleiner promovierte bei Prof. Dr. Alfred Ktzle am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre, insb. Controlling, an der EuropaUniversitt Viadrina Frankfurt (Oder). Er ist als Projektleiter im Competence Center Financial Services bei Roland Berger Strategy Consultants ttig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.