Title
Antecedents of positive wordofmouth on social media: Guidelines for relationship marketing,Used
Delivery time: 8-12 business days (International)
Satisfaction is one of the most important aspect of relationship marketing as well as the main trigger of positive wordofmouth which shows that positive wordofmouth is a sign of successful relationship marketing. So if it is possible to map the antecedents of positive wordofmouth it is also possible to guideline relationship marketing. Wordofmouth has been recognized as the least understood marketing strategy but the most effective. Attempts to investigate wordofmouth behavior have mainly been made in a marketing world untouched by Internet. The possibilities to measure wordofmouth has historically been low but Internet has a great impact on both the reach of wordofmouth and enhances the possibility to measure it. Earlier studies are not written with a purpose to find antecedents of wordofmouth that are operable for managers and are not specifically written with online wordofmouth on social media in mind. That is what this book contributes with. This book is mainly written for managers in the retail industry. It also contributes with new research findings within the field of relation marketing in general and wordofmouth on social media particularly.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.