Title
Antecedents of Venture Firms Internationalization: A Conjoint Analysis of International Entrepreneurship in the Net Economy,Used
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Product Description Julia Christofors study aims to analyze the conditions of the initial internationalization decision in the Net Economy. The results suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs. From the Back Cover With the continuing dispersion of the global digital network and performance improvements of information and communication technologies, resourcepoor startups with online business models have emerged in large numbers. These firms are able to deploy their competitive advantages across their country borders early in their lifecycle and engage in international commerce at a fast pace. An increased immediacy between the firms and the globally accessible customer is observed. Julia Christofors study aims to analyze the conditions of the initial internationalization decision in the Net Economy. Based on Information Systems, International Entrepreneurship, and Entrepreneurship literature, factors, which constitute the internationalization propensity, are derived. The results of this study suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs. Julia Christofors analysis also shows that depending on the decisionmakers entrepreneurial orientation, the internationalization propensity varies. Data was obtained by means of conjoint analyses experiments conducted with 66 German Net Economy entrepreneurs. About the Author Dr. Julia Christofor promovierte bei Prof. Dr. Tobias Kollmann am Lehrstuhl fr EBusiness und EEntrepreneurship an der Universitt DuisburgEssen, Campus Essen. Sie ist als Business Consultant bei der HewlettPackard GmbH in Ratingen ttig.
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