Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing,Used

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing,Used

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SKU: SONG0470029153
Brand: Wiley
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Apples, Insights and Mad Inventors is a collection of timeless, thoughtprovoking observations on a range of marketing issues from one of the industrys bestknown names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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