Title
Applied Public Relations (Routledge Communication Series),Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Applied Public Relations Provides Readers With The Opportunity To Observe And Analyze How Contemporary Businesses And Organizations Interact With Key Groups And Influences. Through The Presentation Of Cases Covering A Wide Variety Of Industries, Locations, And Settings, Authors Kathy Brittain Mckee And Larry F. Lamb Examine How Real Organizations Develop And Maintain Their Relationships, Offering Valuable Insights Into Contemporary Business And Organizational Management Practices.Mckee And Lamb Place Special Emphasis On Public Relations As A Strategic Management Function That Must Coordinate Its Planning And Activities With Key Organizational Units Human Resources, Marketing, Legal Counsel, Finance, And Operations, Among Others. A Commitment To The Ethical Practice Of Public Relations Underlies The Book, And Students Are Challenged Not Only To Assess The Effectiveness Of The Practices Outlined, But Also To Understand The Ethical Implications Of Those Choices.This Second Edition Includes The Following Key Features:New And Updated Casesadditional Professional Insight Commentariesexpanded Use Of Charts And Photosan Appendix With The Prsa Member Code Of Ethics And The Iabc Code Of Ethics For Professional Communicatorsa Companion Website With Resources For The Student And The Instructor.With Its Practical Orientation And Scope, Applied Public Relations Is A Useful Text For Courses On Public Relations Management, Public Relations Cases And Campaigns, And Integrated Communication Management.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has three hundred four pages. It provides a comprehensive overview of public relations strategies and practices.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for students and professionals alike.
- Q: What are the dimensions of this book? A: The dimensions are six inches in length, zero point seventy one inches in width, and nine point zero two inches in height. This size is standard for textbooks, making it portable.
- Q: How do I use this book effectively? A: To use this book effectively, read the case studies and apply the insights to real-world situations. It is also beneficial for understanding public relations management.
- Q: Is this book suitable for beginners in public relations? A: Yes, this book is suitable for beginners. It clearly outlines key concepts and provides real-world examples for better understanding.
- Q: What type of courses is this book recommended for? A: This book is recommended for courses in public relations management, public relations cases, and integrated communication management. It serves as a valuable resource for both students and instructors.
- Q: How should I care for this paperback book? A: To care for this paperback book, store it in a cool, dry place and avoid exposing it to direct sunlight. This will help maintain its condition over time.
- Q: Can this book be used as a reference for ethical practices? A: Yes, this book includes an appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics. These resources are essential for understanding ethical practices in public relations.
- Q: What is the shelf life of this book? A: This book does not have a defined shelf life, but it is best to use it within a few years of publication for the most relevant insights. The second edition updates key cases and practices.
- Q: How do I return this book if I have issues? A: To return this book, check the return policy of the retailer where you purchased it. Most retailers offer a return window if the book is in resalable condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for assistance with a replacement or refund. Most sellers have a customer service team to help.
- Q: Is this book appropriate for advanced public relations professionals? A: Yes, this book contains valuable insights that can benefit advanced professionals as well. It discusses contemporary practices and ethical implications that are relevant to all levels.
- Q: Does this book include visual aids? A: Yes, this book includes expanded use of charts and photos. These visual aids enhance understanding of the material presented.
- Q: Are there any online resources available with this book? A: Yes, there is a companion website with additional resources for both students and instructors. This can enhance your learning experience.
- Q: Who are the authors of this book? A: The authors are Kathy Brittain McKee and Larry F. Lamb. They are experienced professionals in the field of public relations.