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Applying Communication Theory for Professional Life: A Practical Introduction,Used
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The first communication theory text to provide practical information for careeroriented students'My students' feedback has been so positive, without me asking what they think of the text, that I believe I'd be crazy not to use the new Second Edition.' Erin C. B. Bentley,West Virginia Wesleyan College'I like how I can adapt this book to my teaching style and the needs of my students. Unlike many theory books, this one does not intimidate undergrad students!' Ronald Fetzer,Miami University of OhioFeaturing eleven new case studies, updated examples, and the latest research, this Second Edition of Applying Communication Theory for Professional Life introduces communication theory in a way that helps students understand its importance to careers in communication and business. Concise, practical, and readerfriendly, this book offers succinct coverage of most major theories, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication. Realworld case studies for inclass use illustrate the application of theory in a variety of professional settings and can easily be expanded into writing assignments.New and Proven Features Provides eleven new case studies and updated examples throughout that involve students in applying theory to reallife situations Includes the latest research on the efficacy of each theory Focuses on a particular theory in each chapter, followed by a reallife case study that illustrates the theory's practicality in communication or business settings Uses charts and models to highlight the central concepts of each theory presented Includes a unique synthesis chapter that identifies common themes among theories and clarifies these themes within the framework of communication competenceInstructor ResourcesRevised and expanded passwordprotected Instructor Resources are available at www.sagepub.com/dainton2einstr and include sample syllabi, a test bank, PowerPoint slides, additional case studies, and inclass activities/topics for discussion, as well as additional cases from the First Edition.Intended AudienceThis book is ideal for use as a core text for upperlevel courses in Communication Theory, as found in departments of Communication Studies, Public Relations, Advertising, Journalism, and Mass Communication. It is also appropriate as a supplementary text for courses in Business, Education, and Psychology.
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- Q: How many pages does this book have? A: This book has two hundred sixty-four pages. It offers a comprehensive overview of communication theories relevant to professional life.
- Q: What is the binding type of this book? A: The binding type of this book is paperback. This makes it lightweight and flexible for easy handling.
- Q: What are the dimensions of this book? A: The book measures five and three-quarters inches in length, half an inch in width, and eight and three-quarters inches in height. These dimensions make it portable for students.
- Q: What is the target audience for this book? A: This book is ideal for upper-level courses in Communication Theory. It's suitable for students in Communication Studies, Public Relations, and Journalism.
- Q: Can this book be used as a supplementary text? A: Yes, it can be used as a supplementary text for courses in Business, Education, and Psychology. Its practical approach complements various academic programs.
- Q: How does this book apply communication theory to real life? A: The book includes eleven new case studies that illustrate the application of communication theories in professional settings. These real-world examples enhance understanding for students.
- Q: Are there additional resources available for instructors? A: Yes, revised and expanded password-protected Instructor Resources are available online. These include sample syllabi, a test bank, and PowerPoint slides.
- Q: Is this book suitable for beginners in communication studies? A: Yes, this book is designed to be accessible for undergraduate students. Its reader-friendly format helps to demystify complex theories.
- Q: What type of case studies does this book feature? A: The book features eleven case studies that engage students in applying theory to real-life situations. These are designed for in-class discussion and assignments.
- Q: Does this book cover the latest research in communication theory? A: Yes, it includes updated examples and the latest research on the efficacy of each theory. This ensures that students learn the most current information.
- Q: How can this book assist in developing communication competence? A: This book includes a unique synthesis chapter that identifies common themes among theories. It clarifies these themes within the framework of communication competence.
- Q: Is there a focus on specific communication theories in each chapter? A: Yes, each chapter focuses on a particular theory followed by a real-life case study. This structure helps students relate theory to practical applications.
- Q: What types of communication theories are covered in this book? A: The book covers theories of intrapersonal communication, interpersonal interaction, intercultural encounters, and mass communication. It provides a broad overview of the field.
- Q: Are there any unique features in this second edition? A: Yes, the second edition includes eleven new case studies and revised content. It aims to provide practical information tailored for career-oriented students.
- Q: What can students expect to learn from this book? A: Students can expect to learn how communication theories apply to careers in communication and business. The practical approach enhances their academic and professional skills.