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Easy access to crucial marketing information for design professionalsFind the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, userfriendly volume gives you:* Authoritative advice from leading national figures* Flipandfind access to critical business information* Bulleted lists and callout boxes for quick reference* Clear, insightful explanations of complex business topicsFor design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the singlesource guide with all the answers. Through concise, stepbystep instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, realworld guidance from an industryleading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.Packed with fieldtested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential goto guide for architects, landscape architects, urban designers, and interior designers.
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