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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
According to economic theorists, investors think and behave rationally when buying and selling stocks. Generally investors are presumed to use all available information to form rational expectations in investment decision making. In reality, individual investors do not think and behave rationally. To the contrary, driven by greed and fear, investors speculate stocks between unrealistic highs and lows. They are misled by extremes of emotion, subjective thinking and the herd mentality. Indian stock market is considered to be highly volatile, sensitive and reactive to unanticipated shocks and news. At the same time, Indian stock market is resilient and it recovers soon after shocks. The role and importance of individual investors and their trading behavior is not properly discounted. It is believed that trading behavior of individual investors rarely influences the stock prices. The paper intends to analyze the determinants of the individual investor behavior of Indian stock market and factors affecting their investment decisions. An empirical study is conducted to analyze the investment behavior and decision making style of individual investors.
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