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Art Directing Projects For Print: Solutions And Strategies For Creative Success
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Art directors need to balance both the creative and businessoriented aspects of their role to be truly successful. As well as needing toplevel visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and skill set path for designers who wish to raise their careers to a more ambitious level. This groundbreaking book will give them the essential building blocks to make the professional transition from competent designer to pacesetting art director, in the highly competitive and innovative area of print design.Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with bigname professionals, developmental advice, and practical information.
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