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As if the Future Mattered: Translating Social and Economic Theory into Human Behavior (Evolving Values For A Capitalist World),Used
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There has never been a better time to explore the ways in which values relating to the future can be preserved and nurtured despite contemporary capitalism's tendency toward shortsighted selfishness. Prevailing beliefs in the 1980s were especially permissive regarding notions of individualism. While the concern for the future displayed by human beings throughout history may not be less today than at other times, a wide variance persists in how individuals, firms, and other institutions indicate concern for the futuresome act as though only concerned about tomorrow, others as though concerned for perpetuity. Thus it is especially relevant now to inquire what can be done, through changes in institutional arrangements or fashions of thought and perception, to encourage futureregarding tendencies.These themes are explored in twelve previously unpublished essays by people ranging from the wellknown business analyst, Michael Porter, and the past President of the World Bank, Robert McNamara, to Zbigniew Bochniarz, a leading architect of "green plans" in East Central Europe since the fall of the Berlin Wall, and Lisa Gravitz, the President of Coop America, an organization that assists U.S. businesses adopting socially responsible rules and behaviors. Other contributors include a lawyer, sociologist, political scientist, businessmanturnedfoundation director, and three economists.The volume will be of interest to businesspeople, economists, environmentalists, political scientists, and ethicists.Neva R. Goodwin is CoDirector and CoFounder of the Global Development and Environment Institute, Tufts University.
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