Asian Brand Strategy: How Asia Builds Strong Brands,Used

Asian Brand Strategy: How Asia Builds Strong Brands,Used

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SKU: SONG1403992797
Brand: Springer
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and uptodate case studies on Asian brands

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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