Title
Ask Your Developer: How To Harness The Power Of Software Developers And Win In The 21St Century,New
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Jeff Lawson, Developer Turned Ceo Of Twilio (One Of Bloomberg Businessweek'S Top 50 Companies To Watch In 2021), Creates A New Playbook For Unleashing The Full Potential Of Software Developers In Any Organization, Showing How To Help Management Utilize This Coveted And Valuable Workforce To Enable Growth, Solve A Wide Range Of Business Problems, And Drive Digital Transformation.From Banking And Retail To Insurance And Finance, Every Industry Is Turning Digital, And Every Company Needs The Best Software To Win The Hearts And Minds Of Customers. The Landscape Has Shifted From The Classic Build Vs. Buy Question, To One Of Build Vs. Die. Companies Have To Get This Right To Survive. But How Do They Make This Transition?Software Developers Are Sought After, Highly Paid, And Desperately Needed To Compete In The Modern, Digital Economy. Yet Most Companies Treat Them Like Digital Factory Workers Without Really Understanding How To Unleash Their Full Potential. Lawson Argues That Developers Are The Creative Workforce Who Can Solve Major Business Problems And Create Hit Products For Customersnot Just Grind Through Rote Tasks. From Google And Amazon, To Oneperson Online Software Companiescompanies That Bring Software Developers In As Partners Are Winning. Lawson Shows How Leaders Who Build Industry Changing Software Products Consistently Do Three Things Well. First, They Understand Why Software Developers Matter More Than Ever. Second, They Understand Developers And Know How To Motivate Them. And Third, They Invest In Their Developers' Success.As A Software Developer And Public Company Ceo, Lawson Uses His Unique Position To Bridge The Language And Tools Executives Use With The Unique Culture Of High Performing, Creative Software Developers. Ask Your Developer Is A Toolkit To Help Business Leaders, Product Managers, Technical Leaders, Software Developers, And Executives Achieve Their Common Goalbuilding Great Digital Products And Experiences.How To Compete In The Digital Economy? In Short: Ask Your Developer.
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- Q: How many pages are in 'Ask Your Developer'? A: There are three hundred and four pages in 'Ask Your Developer.' This length provides an in-depth exploration of the topics covered by the author.
- Q: What type of binding does this book have? A: The book is available in hardcover binding. This type of binding is known for its durability and professional appearance.
- Q: Who is the author of 'Ask Your Developer'? A: The author is Jeff Lawson. He is a developer and CEO of Twilio, bringing a unique perspective to the topic.
- Q: Is 'Ask Your Developer' suitable for beginners in software development? A: Yes, it is suitable for beginners. The book explains concepts in a way that is accessible to those new to software development.
- Q: What industries does 'Ask Your Developer' focus on? A: The book focuses on various industries, including banking, retail, insurance, and finance. It highlights the importance of software in the digital economy.
- Q: How can I apply the insights from this book in my organization? A: You can apply the insights by engaging with software developers as partners. The book provides strategies for management to leverage their skills effectively.
- Q: What is the recommended way to care for this hardcover book? A: To care for the hardcover book, keep it in a dry place and avoid exposure to direct sunlight. This will help maintain its condition.
- Q: Can this book be read by executives and technical leaders? A: Yes, it is intended for executives and technical leaders. The book bridges the gap between management and software developers.
- Q: How should I store 'Ask Your Developer'? A: Store the book upright on a shelf or in a bookcase. This will prevent damage to the spine and cover.
- Q: What topics does Jeff Lawson cover in this book? A: Jeff Lawson covers topics such as digital transformation, the value of software developers, and building great digital products. These themes are crucial for modern businesses.
- Q: Is there a warranty or return policy for this book? A: Typically, books have a standard return policy, allowing returns within a certain period, often if unopened or in new condition. Check with the retailer for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a replacement or refund. Most retailers have policies in place for such situations.
- Q: How can I ensure I get the most out of reading this book? A: To get the most out of 'Ask Your Developer,' take notes on key concepts and consider implementing the strategies in your organization.
- Q: Is this book focused on a specific programming language? A: No, the book is not focused on a specific programming language. Instead, it discusses broader concepts applicable across various languages and technologies.
- Q: Does 'Ask Your Developer' provide real-world examples? A: Yes, the book includes real-world examples from successful companies. These examples illustrate how to effectively engage with software developers.
- Q: What makes this book a valuable resource for business leaders? A: This book is valuable because it provides actionable insights on how to effectively manage and collaborate with software developers to drive growth.