Title
Ask Your Developer: How To Harness The Power Of Software Developers And Win In The 21St Century-used
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Jeff Lawson, Developer Turned Ceo Of Twilio (One Of Bloomberg Businessweek'S Top 50 Companies To Watch In 2021), Creates A New Playbook For Unleashing The Full Potential Of Software Developers In Any Organization, Showing How To Help Management Utilize This Coveted And Valuable Workforce To Enable Growth, Solve A Wide Range Of Business Problems, And Drive Digital Transformation.From Banking And Retail To Insurance And Finance, Every Industry Is Turning Digital, And Every Company Needs The Best Software To Win The Hearts And Minds Of Customers. The Landscape Has Shifted From The Classic Build Vs. Buy Question, To One Of Build Vs. Die. Companies Have To Get This Right To Survive. But How Do They Make This Transition?Software Developers Are Sought After, Highly Paid, And Desperately Needed To Compete In The Modern, Digital Economy. Yet Most Companies Treat Them Like Digital Factory Workers Without Really Understanding How To Unleash Their Full Potential. Lawson Argues That Developers Are The Creative Workforce Who Can Solve Major Business Problems And Create Hit Products For Customersnot Just Grind Through Rote Tasks. From Google And Amazon, To Oneperson Online Software Companiescompanies That Bring Software Developers In As Partners Are Winning. Lawson Shows How Leaders Who Build Industry Changing Software Products Consistently Do Three Things Well. First, They Understand Why Software Developers Matter More Than Ever. Second, They Understand Developers And Know How To Motivate Them. And Third, They Invest In Their Developers' Success.As A Software Developer And Public Company Ceo, Lawson Uses His Unique Position To Bridge The Language And Tools Executives Use With The Unique Culture Of High Performing, Creative Software Developers. Ask Your Developer Is A Toolkit To Help Business Leaders, Product Managers, Technical Leaders, Software Developers, And Executives Achieve Their Common Goalbuilding Great Digital Products And Experiences.How To Compete In The Digital Economy? In Short: Ask Your Developer.
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- Q: What is the main focus of 'Ask Your Developer' by Jeff Lawson? A: The book emphasizes the importance of harnessing the potential of software developers to drive business growth and digital transformation across various industries.
- Q: Who is the author of 'Ask Your Developer'? A: The author is Jeff Lawson, who is a developer turned CEO of Twilio.
- Q: When was 'Ask Your Developer' published? A: The book was published on January 12, 2021.
- Q: What industries does the book discuss in relation to software development? A: The book discusses a range of industries including banking, retail, insurance, and finance, highlighting their shift towards digital.
- Q: How many pages does 'Ask Your Developer' have? A: The book contains 304 pages.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: What is the condition of the book being sold? A: The book is in new condition.
- Q: What key concepts does Jeff Lawson discuss in the book? A: Lawson discusses how to understand and motivate software developers, emphasizing their role as creative problem solvers rather than just factory workers.
- Q: Who would benefit from reading 'Ask Your Developer'? A: Business leaders, product managers, technical leaders, software developers, and executives can all benefit from the insights presented in the book.
- Q: What is the overall goal of the book 'Ask Your Developer'? A: The goal is to help readers understand how to build great digital products and experiences by effectively collaborating with software developers.