Audiences and Publics: When Cultural Engagement Matters for the Public Sphere (Volume 2) (Changing Media, Changing Europe),New

Audiences and Publics: When Cultural Engagement Matters for the Public Sphere (Volume 2) (Changing Media, Changing Europe),New

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SKU: DADAX1841501298
Brand: Intellect Ltd
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In todays thoroughly massmediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.

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