Aus dem Wortschatz der F.D.P. (Wissenschaft Im Tectum Verlag) (German Edition),Used

Aus dem Wortschatz der F.D.P. (Wissenschaft Im Tectum Verlag) (German Edition),Used

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SKU: DADAX3828881718
Brand: Tectum - Der Wissenschaftsverlag
Condition: New
$59.20
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Bis heute ist die unmittelbare Einwirkung von Wahlwerbung auf die Whlerentscheidung umstritten und nicht definitiv nachgewiesen. Dennoch betreiben die Parteien alle vier Jahre enormen Aufwand, um ihre Botschaften unter das Whlervolk zu bringen. Stellt sich die Frage, was wollen und knnen Parteien in den wenigen Wochen intensiver Werbung vermitteln? Und welche sprachlichen Strategien nutzen sie, um ihrem angestrebten Ziel ein Stck nher zu kommen? Diese detaillierte Untersuchung von Wahlwerbespots der F.D.P. aus 25 Jahren bundesrepublikanischer Wahlkmpfe soll Aufschluss darber geben, wie Sprache zum "Wahlkampfhelfer" werden kann.

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