Austerity Business: 39 Tips for Doing More With Less

Product Description These tips are worth their weight in gold to businesses of all sizes. Peter Jones, CBE, Entrepreneur and star of TVs Dragons DenFor any business, less really can be more.We all face new, austere times. Whether starting up, surviving or seeking to dominate its niche, every business needs to adjust. Based on years of real business experience, this book shows you how.From reinvigorating staff with Dunkirk spirit, to building revenues on a shoestring, this book tells you where to cut and where to keep spending.Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for any business leader sworn down by daily bad news the age of austerity really can be about thriving, not just surviving. From the Inside Flap We all Face New, Austere TimesWhether youre starting up, surviving, or seeking to dominate your niche, everyone needs to readjust. Based on years of experience at the coalface of running a business, Alex Pratt shows you how less really can be more in terms of:Getting your head straightReinvigorating staff with Dunkirk spiritHiring and firingSecuring your supply linesMarketing on a shoestringStrategies for future successPacked with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for business leaders worn down by daily bad news the age of austerity really can be about thriving, not just surviving. From the Back Cover We all Face New, Austere TimesWhether youre starting up, surviving, or seeking to dominate your niche, everyone needs to readjust. Based on years of experience at the coalface of running a business, Alex Pratt shows you how less really can be more in terms of:Getting your head straightReinvigorating staff with Dunkirk spiritHiring and firingSecuring your supply linesMarketing on a shoestringStrategies for future successPacked with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for business leaders worn down by daily bad news the age of austerity really can be about thriving, not just surviving. About the Author Alex Pratt is an awardwinning entrepreneur, and one of the UKs leading business figures.He started trading bankrupt stock at the age of 16, and was quickly spotted as a National Rising Business Star. At 23, he founded his own company Sunalex, which specialized in the design of niche tasklighting products making everything from reading lights and sewing lights, to mapreading lights for lights on spaceships. He is now Director of Serious Brands, an extension of his reading lights business, which provides a variety of goods for the 50 plus market.He writes a monthly column on business at the Coalface in Director Magazine, and is an active member of the institute of Directors.