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B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
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B2B companies arent like B2C companies. They dont acquire and retain customers with Super Bowl ads, Twitter accounts, or cute, little green geckos. To achieve sustainable, predictable, and profitable growth, you MUST follow a different playbook. Is your planning process true Outside Inside? Is your executive team directly connected with the management? If you are part of the senior team at a businesstobusiness enterprise, The B2B Executive Playbook is the most important business book you need to read this year. You may already know that the rules for success are different. But until now, you could not have known how dramatically different...nor the magnitude of how marketdriven change will revamp and align your organizations, your career, and your longterm path to success.Youre holding in your hands the first book to address the critical differences between businesstobusiness (B2B) and businesstoconsumer (B2C) companies. In this groundbreaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from marketleading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.Leaders in every organization face challenges, but Sean Geehan uncovers the unique set of hurdles leaders in B2B organizations facethen provides us with a tactical playbook anyone can follow for success. This groundbreaking book is the B2B bible.Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Wont Get You There
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