Author
Bindng
B4B: How Technology and Big Data Are Reinventing the CustomerSupplier Relationship
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Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell, ship approach for early manufacturing companies is no longer capable of delivering the full potential of hightech and neartech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. Its a whole new ballgame. Using powerful models and specific examples, B4B envisions a nextgeneration tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments.
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