Title
Balanced Scorecards als Steuerungsinstrument im Medienbereich (German Edition),Used
Delivery time: 8-12 business days (International)
Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation Medienkonomie, management, Note: 1,7, Universitt zu Kln (Institut fr Rundfunkkonomie), Veranstaltung: Hauptseminar zur Rundfunkkonomie im WS 06/07 'Ausgewhlte Aspekte des Managements von Rundfunkunternehmen', Sprache: Deutsch, Abstract: Im Zuge der Digitalisierung stehen TVAnbieter zunehmend Wettbewerbern aus anderen Branchen gegenber. Die Zunahme multimedialer Angebote verschrft die Wettbewerbssituation auf den Rezipienten und Werbemrkten, so dass Rundfunkanbieter gezwungen sind, mit Kostensenkungs und Sparprogrammen, auf den zunehmenden Wettbewerbsdruck zu reagieren. Medienunternehmen sehen zunehmend die Wichtigkeit des Controllings und setzen dazu unter anderem verstrkt ControllingInstrumente ein. Kaplan und Norton sind der Meinung, dass bestehende Managementsysteme zu stark auf finanzielle Kennzahlen ausgerichtet und damit vergangenheitsbezogen sind. Sie entwickelten im Jahr 1992 das Konzept der Balanced Scorecard", da Unternehmen Steuerungsinstrumente bentigen, welche die Strategie des Unternehmens bercksichtigen und dabei kritische Erfolgsfaktoren wie Innovation, fhige Prozesse und MitarbeiterKnowhow messbar machen. In der vorliegenden Arbeit wird in einem ersten Teil die Idee und Grundkonzeption der Balanced Scorecard nach Kaplan und Norton vorgestellt. In Kapitel 3 wird das ControllingInstrument BSC auf Medienunternehmen bertragen, genauer auf den ffentlichrechtlichen Rundfunk. Dabei wird eine Mglichkeit aufgezeigt, wie sich die BSC branchenindividuell anpassen lsst. Darber hinaus wird in Kapitel 4 das Unternehmen Schweizer Fernsehen" vorgestellt, welches die Balanced Scorecard als ControllingInstrument anwendet.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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