Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model,Used

Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model,Used

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SKU: SONG1935547364
Brand: New Year Publishing LLC
Condition: Used
$12.80
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The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyercentric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers reposition their role, from tactical execution manager to that of strategic demandchain manager, a critical shift.B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this realignment and to emerge as leaders in the new B2B demand chain.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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