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Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition,New
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Of all the tech tigers in India, Wipro is one of a handful that stands out from the pack. In the past five years, it has become one of the most accomplished tech services providers in the world, delivering business value through a combination of process excellence, quality frameworks, and service delivery innovation. Totally dedicated to customer satisfaction, Wipro is known to go above and beyond to make customers happy. Its a move thats paid off handsomely, with a 24 percent operating profit in its tech services divisionmore than twice the industry average.Bangalore Tiger is the story of Wipros transformation and its impact on the tech services industry and the rules of global competition. BusinessWeek senior writer Steve Hamm takes you inside the halls of this transnational phenomenon to reveal the true secrets of Wipros superior business: its people, principles, and core competencies.From Wipros triumphs to its missteps, Hamm mines a treasure of business lessons, explaining how and, more important, why it is necessary to: Expand quickly without stumbling Follow the new rules for outsourcers Innovate every dayor else Be obsessive about customers Motivate employees the Wipro way Plan three years ahead to prepare for rapid growthHamm also gives you a rare glimpse into the mind of Wipros charismatic chairman and thought leader, Azim Premji. Guiding Wipros growth every step of the way, Premji was one of the first business leaders in India to decree that his company would not pay bribes. Youll see how his adoption of worldclass business processes helped Wipro thriveand how Wipro is helping to fulfill his dream of a better educated, more prosperous India. Removing the shroud of secrecy around Indian management principles, Hamm provides a realworld blueprint for operating a successful transnational organization, as viewed through the eye of the Bangalore Tiger.
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