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Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do,New
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The first edition of BANK 2.0#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 monthstook the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and paymentsfrom the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the debanked consumer, who doesn't need a bank at all.BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, nonbank competitors to totally disrupt the industry.'On the Web and on Mobile, the customer isn't kinghe's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hardnosed customer. Banking professionals would do well to heed his advice.'Gerry McGovern, author of Killer Web Content
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