Title
Bankmarketing Im Internationalen Geschft (Die Bankgeschfte, 3) (German Edition),Used
Delivery time: 8-12 business days (International)
. Die bankwirtschaftliche Literatur. bietet bereits ein breites Angebot marketingbe zogener Schriften. Neben allgemeinen Fragen des Bankmarketing werden hauptsch lich marketingpolitische Aspekte der Planung, der Marketingforschung, der Organi sation und der Information behandelt. Dabei fllt auf, da sich die Literatur in der Vergangenheit fast ausschlielich mit dem Bereich des Privatkundengeschfts befat hat. Demgegenber fehlen Arbeiten, die das Firmenkundengeschft und vor allem aber die internationale Dimension des Bankmarketing in die Betrachtung einschlieen. Aus diesem Grunde und wegen der zwischenzeitlich so stark gestiegenen Bedeutung des internationalen Bankgeschfts drngt sich die wissenschaftliche Behandlung auch dieses Bereiches geradezu auf. Deshalb bezweckt diese Arbeit die problembezogene Behandlung und die Offenlegung der strukturellen Merkmale des Marketing der Ban ken im internationalen Geschft, um erste Anhaltspunkte ber die Marketingaktivi tten der Banken in diesem Geschftsbereich zu gewinnen. Die Aussagen konzentrieren sich' dabei auf die Firmenkundschaft als die dominante Zielgruppe der Banken im internationalen Geschft. Wegen der marketinggerichteten Betrachtungsweise mu die Behandlung des internationalen Eigengeschfts der Banken unbercksichtigt bleiben. Bei der Bearbeitung der zu bewltigenden Marketingsproblematik im internationalen Geschft der Banken erwies sich der entscheidungstheoretische Ansatz dieser Arbeit wegen des Prozecharakters des Bankmarketing als zweckmig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.