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Barriers of Ecommerce Acceptance in Export: Costructure, Content and Context Categories,Used
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The 21th Century is an internet era. The life is moving toward virtualization in this era of time. At this condition, businesses are acting globally. If a businesses' doesn't apply this opportunity and doesn't move toward ecommerce; it will convert to a serious threat! For preventing this event, the infrastructures of ecommerce implementation must be provided and its barriers must be identified. This causes the facilitating of globalization.This book is a Meta analysis for identifying the barriers of ecommerce acceptance and its implementation in export companies in the three category (3C) model. In addition to the discussions about ecommerce and export concepts', this investigates the effects of export on the impressions taken from ECommerce. This book helps SMEs to eliminate ecommerce barriers and to provide infrastructure for thinking and acting globally. The practical suggestions are provided to companies. Also the mentioned models, theories, and processes of ecommerce in the book will help managers of companies, faculty, students and researchers of business managements to further their knowledge on the processes and the practices of ecommerce and export.
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