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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Built On A Strong Foundation, Basic Marketing 19E Provides An Integrated Teaching And Learning Solution For Presenting The Four Ps Framework And Managerial Orientation With A Strategy Planning Focus. The Perreault Franchise Was The Pioneer Of The Four Ps; In The Introductory Marketing Course. The Unifying Focus Of Basic Marketing Has Always Been On How To Make Marketing Decisions In Deciding What Customers To Focus On And How Best To Meet Their Needs. Consistent With Our Belief In Continuous Quality Improvement, This Edition Has Been Critically Revised, Updated, And Rewritten To Reflect New Concepts, New Examples, Recent Best Practices, And To Tightly Integrate The Best Digital Tools In The Industry For Ensuring That Students Are Prepared To Engage In Classroom Lectures And Pursue Future Business And Marketing Careers.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
