Title
Basic Marketing: A Marketing Strategy Planning Approach, 17Th Edition,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Basic Marketing 17E Builds On The Foundation Pillars Of Previous Editions The Four Ps Framework, Managerial Orientation, And Strategy Planning Focus. The Perreault Franchise Was The Pioneer Of The 'Four Ps' In The Introductory Marketing Course. The Unifying Focus Of Basic Marketing Has Always Been On How To Make The Marketing Decisions That A Manager Must Make In Deciding What Customers To Focus On And How Best To Meet Their Needs.Over Many Editions There Has Been Constant Change In Marketing Management And The Marketing Environment. Some Of The Changes Have Been Dramatic, And Others Have Been Subtle. As A Result, The Authors Have Made Ongoing Changes To The Text To Reflect Marketing
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.