Basic Marketing Research

Basic Marketing Research

In Stock
SKU: SONG0132544482
Brand: Pearson
$15.67 $22.39
Save $6.72
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Focusing On The Interaction Between Marketing Research Decisions And Marketing Management Decisions, Malhotra Offers A Highly Contemporary Review That Enables Readers To Increase Their Spss And Excel Skills.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Basic Marketing Research'? A: The book focuses on the interaction between marketing research decisions and marketing management decisions, providing a contemporary review to enhance readers' skills in SPSS and Excel.
  • Q: Who is the author of 'Basic Marketing Research'? A: The author of 'Basic Marketing Research' is Naresh Malhotra.
  • Q: What is the publication date of this book? A: The book was published on July 13, 2011.
  • Q: What is the format of 'Basic Marketing Research'? A: The book is available in hardcover format.
  • Q: How many pages does 'Basic Marketing Research' contain? A: The book contains a total of 672 pages.
  • Q: Is 'Basic Marketing Research' suitable for beginners? A: Yes, the book provides a contemporary review that is accessible for beginners while also being valuable for those looking to enhance their existing skills.
  • Q: What edition of 'Basic Marketing Research' is available? A: This is the 4th edition of 'Basic Marketing Research'.
  • Q: What topics are covered in 'Basic Marketing Research'? A: The book covers various topics related to marketing research methodologies, data analysis, and the application of SPSS and Excel software in research.
  • Q: Is this book appropriate for academic use? A: Yes, 'Basic Marketing Research' is suitable for academic use, particularly in marketing and business research courses.
  • Q: What condition is 'Basic Marketing Research' sold in? A: The book is sold in new condition.

Recently Viewed