Basic Marketing Research
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Basic Marketing Research
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Focusing On The Interaction Between Marketing Research Decisions And Marketing Management Decisions, Malhotra Offers A Highly Contemporary Review That Enables Readers To Increase Their Spss And Excel Skills.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of 'Basic Marketing Research'? A: The book measures eight point seven inches in length, one point two inches in width, and eleven inches in height. This size makes it easy to handle and read.
- Q: How many pages does 'Basic Marketing Research' have? A: This book contains six hundred seventy-two pages. It provides an in-depth review of marketing research and management decisions.
- Q: What type of binding does 'Basic Marketing Research' have? A: The book is bound in hardcover. This type of binding ensures durability and longevity for repeated use.
- Q: Who is the author of 'Basic Marketing Research'? A: The book is authored by Naresh Malhotra. He is known for his expertise in marketing research.
- Q: What category does 'Basic Marketing Research' fall under? A: This book is categorized under Research. It focuses on marketing research methodologies and applications.
- Q: Is 'Basic Marketing Research' suitable for beginners? A: Yes, this book is suitable for beginners in marketing research. It simplifies complex concepts and builds foundational skills.
- Q: Can I use 'Basic Marketing Research' for advanced studies? A: Yes, it is also beneficial for advanced studies. The book offers contemporary insights into marketing research techniques.
- Q: What skills can I improve using 'Basic Marketing Research'? A: You can enhance your SPSS and Excel skills. The book provides practical applications of these tools in marketing research.
- Q: Is 'Basic Marketing Research' appropriate for academic courses? A: Yes, it's appropriate for academic courses. It serves as a comprehensive resource for students and professionals alike.
- Q: How should I store 'Basic Marketing Research'? A: Store the book upright on a shelf to maintain its shape. Avoid placing heavy items on top to prevent damage.
- Q: What is the best way to keep 'Basic Marketing Research' in good condition? A: Keep it away from direct sunlight and humidity. This will help preserve the book's quality and prevent wear.
- Q: Does 'Basic Marketing Research' come with a warranty? A: No, this book does not come with a warranty. However, it is a reliable resource for marketing research.
- Q: What if 'Basic Marketing Research' arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: Is 'Basic Marketing Research' available in digital format? A: Yes, it is available in digital format as well. Check online retailers for eBook options.
- Q: What makes 'Basic Marketing Research' different from other marketing books? A: This book focuses specifically on the interaction between marketing research and management decisions, providing a unique perspective.
- Q: Can I find examples of marketing research in 'Basic Marketing Research'? A: Yes, the book includes practical examples and case studies. These help illustrate key concepts in marketing research.