Title
Basic Marketing Research
Delivery time: 8-12 business days (International)
Focusing On The Interaction Between Marketing Research Decisions And Marketing Management Decisions, Malhotra Offers A Highly Contemporary Review That Enables Readers To Increase Their Spss And Excel Skills.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of 'Basic Marketing Research'? A: The book focuses on the interaction between marketing research decisions and marketing management decisions, providing a contemporary review to enhance readers' skills in SPSS and Excel.
- Q: Who is the author of 'Basic Marketing Research'? A: The author of 'Basic Marketing Research' is Naresh Malhotra.
- Q: What is the publication date of this book? A: The book was published on July 13, 2011.
- Q: What is the format of 'Basic Marketing Research'? A: The book is available in hardcover format.
- Q: How many pages does 'Basic Marketing Research' contain? A: The book contains a total of 672 pages.
- Q: Is 'Basic Marketing Research' suitable for beginners? A: Yes, the book provides a contemporary review that is accessible for beginners while also being valuable for those looking to enhance their existing skills.
- Q: What edition of 'Basic Marketing Research' is available? A: This is the 4th edition of 'Basic Marketing Research'.
- Q: What topics are covered in 'Basic Marketing Research'? A: The book covers various topics related to marketing research methodologies, data analysis, and the application of SPSS and Excel software in research.
- Q: Is this book appropriate for academic use? A: Yes, 'Basic Marketing Research' is suitable for academic use, particularly in marketing and business research courses.
- Q: What condition is 'Basic Marketing Research' sold in? A: The book is sold in new condition.