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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3Rd Edition,New
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A Concise Presentation Of Marketing Research Fundamentals.Basic Marketing Research Uses An Excel Addin Software For Data Analysis, An Integrated Case, And Experiential Learning Exercises To Present A Concise Introduction To Market Research Fundamentals. This Text Also Provides Readers With Resources They Can Use In Their Careers.The Isbn Above Is Just For The Standalone Book, If You Want The Book/Ibm Spss 18.0 Integrated Student Version You Shoud Order The Isbn Listed Below.0132490633 / 9780132490634 Basic Marketing Research With Excel & Ibm Spss 18.0 Integrated Student Version Packagepackage Consists Of0132151715 / 9780132151719 Ibm Spss 18.0 Integrated Student Version0135078229 / 9780135078228 Basic Marketing Research With Excel.
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- Q: How many pages does the book have? A: The book has three hundred ninety-one pages. This length provides a comprehensive overview of marketing research fundamentals.
- Q: What is the binding type of this book? A: This book is paperback. This makes it lightweight and portable for easy reading.
- Q: Who is the author of 'Basic Marketing Research'? A: The author is Alvin C. Burns. He is known for his expertise in marketing research and data analysis.
- Q: What is the size of the book? A: The book measures approximately zero point five one inches in thickness, seven point seventy-two inches in width, and nine point ninety inches in height. These dimensions make it easy to handle and store.
- Q: What edition is this book? A: This is the third edition of 'Basic Marketing Research'. The updated edition includes new resources and exercises for readers.
- Q: How do I use the Excel add-in software mentioned in the book? A: To use the Excel add-in software, you will need to follow the installation instructions provided in the book. It is designed to enhance data analysis for marketing research.
- Q: Is this book suitable for beginners in marketing research? A: Yes, this book is suitable for beginners. It presents marketing research fundamentals in a concise and accessible manner.
- Q: Can I use this book for a marketing research course? A: Yes, this book is an excellent resource for a marketing research course. It includes practical exercises and case studies.
- Q: Does this book include experiential learning exercises? A: Yes, it includes experiential learning exercises. These exercises help readers apply marketing research concepts in real-world scenarios.
- Q: What is the ISBN for the standalone book? A: The ISBN for the standalone book is zero one three two four nine zero six three three. This is the number you will need to order the book.
- Q: How should I store the book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help maintain the quality of the pages and cover.
- Q: Is there a warranty or return policy for this book? A: Typically, books like this do not have a warranty. However, you can check the return policy with the seller for any specific conditions.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately for a replacement or refund. Most sellers have customer service policies for such issues.
- Q: Who is the publisher of this book? A: The publisher is Pearson. They are well-known for educational materials and resources.
- Q: Are there any supplemental materials included with this book? A: Yes, the book mentions an integrated case and resources for career development. These materials enhance the learning experience.