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Be A Sequoia, Not A Bonsai: The Seven Growth Secrets Of The WorldS Most Successful Companies
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Simple, LowRisk Experiments For LongTerm Profit Growth That You Can Test Right NowFrom GoogleS Former Chief Evangelist, Nicolas DarveauGarneau.As A Business Leader Or Marketer, If YouVe Been Pouring Your Efforts Into Efficiency Metrics (Like Customer Acquisition Cost Or Return On Ad Spend) Instead Of Trying To Optimize Profits, Your Methodology Is Unsustainable. In The Age Of Ai, Optimizing The Wrong Key Performance Indicator Can Be Catastrophic.Whether You Work At A Fortune 500 Giant, A Startup, Or A Nonprofit, Be A Sequoia, Not A Bonsai Gives You A Growth Playbook That Will Help You Correctly Prioritize Sustainability Over ShortTerm Efficiency.With StepByStep Guides And Hundreds Of Case Studies, DarveauGarneau Will Shift How You Measure Marketing Success By Teaching You How To: Maximize Profitable Growth By Tracking The Right Metrics, Not Vanity Metrics. Acquire The Most Valuable Customers, Not Just The Most Customers. Dramatically Increase Customer Lifetime Value With Practical, Scalable Strategies. Strengthen Your Brand With Modern, ProfitDriven Branding Approaches. Deliver A Customer Experience Your Competitors CanT Match. Build A Culture Of Rapid Testing And Innovation That Keeps You Ahead.Nicolas DarveauGarneau Has Advised Senior Executives At More Than A Thousand Companies. He Discovered That The FastestGrowing 5% All Followed These Same Seven Principles. . .The Best Part? These Breakthroughs DonT Require Acquisitions, BillionDollar Tech Investments, Or Years Of Product Development. TheyRe Simple, Testable, Affordable, And Scalable. And TheyRe All Based On One Premise: Corporate Sequoias Prioritize Profitable Growth, While Bonsai Concentrate On Efficiency And Stay Small.. . .A Groundbreaking Book. Nicolas DarveauGarneau Has Distilled Thousands Of Ceo And Cmo Meetings Into A Playbook Every Ambitious Leader Needs To ReadAnd, More Importantly, Put Into Practice Every Day. Jasper Malcolmson, Head Of Growth At Gusto And Robinhood
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