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Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships,Used
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Why does a retailer opt for one vendor over another? Its not about cost cutting. Generally, it comes down to the R word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued musthave resource to your retail customers. Youll learn how to: Educate your retailers while positioning yourself as an expert in your industry Create retailer friendly, storefocused coop advertising Work with your customers to hold promotions that pay Help your retailers create and maintain a web presence Use tradeshows as powerful relationshipbuilding events Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started. Steve Lang, Chairman of the Board, Mon Cheri Bridals Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick! Sal Macaluso, CEO, EFashion Central
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.