Begrndungsmuster von Konsumenten: Attributionstheoretische Grundlagen und Einflumglichkeiten im Marketing (Konsum und Verhalten,,Used

Begrndungsmuster von Konsumenten: Attributionstheoretische Grundlagen und Einflumglichkeiten im Marketing (Konsum und Verhalten,,Used

SKU: DADAX3790806587 In Stock
Sale price$76.19 Regular price$108.84
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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Das Gelingen der vorliegenden Arbeit ist nicht allein auf eigene Anstrengung zu attribuieren, sondern zuguterletzt auch Ergebnis tatkrftiger Untersttzung zahl reicher Personen. Hilfreiche Hnde und Kpfe im Hintergrund der diesem Buch zugrundeliegenden Dissertation waren bei Kollegen im eigenen wissenschaftlichen Hause zu finden, aber auch Personen auerhalb der Universitt in Wirtschafts organisationen und privaten Beziehungen untersttzten meine Arbeit. An dieser Stelle mchte ich all denen danken, die mir ihre Zeit zur Verfgung gestellt haben und mit einer kreativen Diskussion den Fortgang der Arbeit beeinfluten. Aus der Gruppe vieler Kollegen, Studenten, hier besonders meine Diplomanden, Freunde und Bekannten, die sich seit Beginn meiner Auseinandersetzung mit der Attributionstheorie und ihrer Anwendung im Marketing mit mir diskutierten, mchte ich namentlich einige Personen herausheben. An erster Stelle danke ich meinem Doktorvater. Professor Dr. Peter Faheber, Geschftsfhrender Leiter des Instituts fr Wirtschafts und Sozialpsychologie der Universitt Gttingen, sorgte zu meiner Studienzeit fr eine fundierte sozialpsy chologische Ausbildung, die er schon immer an Probleme der Wirtschaftspsycholo gie anlehnte. Als wissenschaftlicher Mitarbeiter am Institut fr Wirtschafts und Sozialpsychologie lie er meine Umorientierung von einer grundlagenorientierten Fragestellung zu, indem er mir meinen neuen Schwerpunkt, die Marktpsycholo gie, in Forschung und Lehre in der Gewiheit anvertraute, da der psychologische Sockel unter seiner Obhut nicht einer reinen Anwendungstechnologie fr das Mar keting zum Opfer fllt. Professor Faheber hat mich in der folgenden Beratung immer wieder auf das Fundament der Psychologie gebracht, ohne die eine effiziente Marktpsychologie undenkbar ist.

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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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