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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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