Title
Behavioral Targeting. Identifizierung Verhaltensorientierter Zielgruppen Im Rahmen Der Onlinewerbung (German Edition),Used
Delivery time: 8-12 business days (International)
Diplomarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Universitt der Knste Berlin (Institute of Electronic Business), Sprache: Deutsch, Abstract: Die oftmals als Behavioral Targeting' bezeichnete verhaltensbasierte Zielgruppenansprache steht fr einen Paradigmenwechsel in der OnlineWerbung: weg von der Werbung im redaktionellen Umfeld, hin zu den Menschen selbst als Umfeld durch anonyme Nutzerprofile. Dabei wird das Surfverhalten der Nutzer anonym aufgezeichnet und in Echtzeit statistisch ausgewertet, um auf die Nutzer persnlich zugeschnittene Werbung unmittelbar auszuliefern. Die Diplomarbeit gibt einen systematischen berblick ber die Erhebung, Aufbereitung und Interpretation verhaltensbezogener Nutzungsdaten im Internet. Es werden Werkzeuge, Methoden und Rahmenbedingungen erlutert, wie Zielgruppen aufgrund ihres Surfverhaltens und/oder zustzlicher Konsumentendaten unmittelbar identifiziert werden knnen und es wird aufgezeigt, wie diese Methoden im Rahmen der Schaltung von OnlineWerbung zur Anwendung kommen. Besondere Betrachtung findet dabei die Methode 'Predictive Behavioral Targeting', die auf ihre Vor und Nachteile, die sie den Teilnehmern am Werbemarkt bietet, untersucht wird. Die Arbeit liefert einen Beitrag zur Schaffung von Transparenz fr eine innovative Methode in einem dynamischen Marktumfeld, das sich noch in einem starken Entwicklungsprozess befindet.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.