Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers,Used

Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers,Used

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SKU: SONG0875848672
Brand: Harvard Business Review Press
Condition: Used
Regular price$10.23
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In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this 'frontoffice automation' revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers human, automated, and hybrids of both to surpass current levels of performance and service. Based on extensive research inside both startup and established businesses, Best Face Forward proposes guiding principles and a practical auditing tool for determining how humans and machines can best collaborate in mediating critical customer interactions. Far from dehumanizing the workforce, the authors show how this revolution will create a 'peoplerich' workplace one that combines the unique capabilities of humans and machines to create a better world for all of us.

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