Title
Best Practice Cases In Branding For Strategic Brand Management, 3/E
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The Twelve Cases In This Book, Written By Kevin Lane Keller, One Of The International Leaders In The Study Of Strategic Brand Management And Integrated Marketing Communications, Feature Some Of The World'S Most Successful Brands And Companies, Including Levi Strauss &Amp; Co., Intel, Nike, And Dupont. Keller'S Cases Examine The Strategic Brand Management Process, Best Practice Guidelines, And How To Best Build And Manage Brand Equity. For Executives And Managers In Marketing And/Or Brand Management. This Book Is Suggested For Use With Strategic Brand Management, 2E, Also By Kevin Lane Keller And Published By Prentice Hall.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the total number of pages in this book? A: This book contains three hundred eighty-two pages. It provides comprehensive insights into strategic brand management.
- Q: What is the binding type of this book? A: The book is paperback bound. This makes it flexible and easy to handle for reading.
- Q: What are the dimensions of this book? A: The dimensions of the book are seven point zero one inches long, one inch wide, and nine point zero two inches high. These measurements make it portable and easy to store.
- Q: Who is the author of this book? A: The author of this book is Kevin Lane Keller. He is a renowned figure in strategic brand management.
- Q: What category does this book fall under? A: This book falls under the Marketing category. It focuses on branding and integrated marketing communications.
- Q: Is this book suitable for beginners in branding? A: Yes, this book is suitable for beginners. It offers foundational concepts in strategic brand management.
- Q: Can this book be used as a textbook for courses? A: Yes, it is suggested for use in courses alongside 'Strategic Brand Management, 2e.' It provides case studies and best practices.
- Q: What is the target audience for this book? A: The target audience includes executives and managers in marketing and brand management. It is designed for professionals looking to enhance their branding skills.
- Q: How can I apply the concepts learned from this book? A: You can apply the concepts by analyzing case studies and implementing strategies for brand equity management. The book provides practical guidelines.
- Q: What are the main themes covered in this book? A: The main themes include strategic brand management processes and best practice guidelines. It emphasizes building and managing brand equity.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This will help maintain its physical condition.
- Q: Is there any specific care needed for this book? A: No specific care is needed beyond regular handling. Ensure it is kept away from moisture and extreme temperatures.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact the seller for a return or replacement. Most sellers have policies for damaged items.
- Q: What should I do if I have questions while reading this book? A: If you have questions, refer to the case studies and examples in the text. You can also seek discussion groups online for insights.
- Q: Are there any additional resources for further learning? A: Yes, consider reading 'Strategic Brand Management, 2e' by the same author for deeper insights. It complements this book well.
- Q: Can I use this book for self-study? A: Yes, this book is excellent for self-study. It provides practical examples and guidelines that you can apply independently.