Best Practices in Law Firm Business Development and Marketing,Used

Best Practices in Law Firm Business Development and Marketing,Used

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Remain ever current and ensure that you have the most updated version of this publication by visiting PLI.edu. Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact. This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create longterm relationships with clients how personalities, leadership, and collaboration contribute to a firm s culture and brand what characteristics management should look for when hiring a CMO how compensation, firm culture, training, and coaching can support and incentivize business development steps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social media the essential approach to support women lawyers with business development including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate business the important role of legal operations, the procurement professional, and legal process outsourcing practical methods for evaluating AI solutions to business needs such as billing, ediscovery, and technologyassisted review Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and realworld thinking. Each chapter is filled with information that can be scaled to apply to a singleperson law practice as well as a large international law firm. In addition, the book features special Think Pieces from some of the nation s leading experts in legal marketing.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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