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Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships,Used
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Getting to yes is not the same as getting results. In Beyond Dealmaking, international negotiation expert and mediator Melanie BillingsYun shows that the key to winning unbeatable, longterm results in todays complex economic landscape is to negotiate solid longterm relationships.Traditionally, negotiation has been approached as an isolated activity, separate from the business relationship. But those who focus only on getting the deal closed often find their victory doesnt translate into sustainable profits. Any deal is as fragile as the paper its written on. Countless disputes arise and deals easily collapse when the negotiation process leaves one party unhappy, feeling forced into unfair terms, or even disgruntled at a change in circumstances.In five clear steps, BillingsYun takes the pain and fear out of negotiation with her proven GRASP method, showing how to: Understand the Goals of all parties, beyond the immediate deal Develop Routes to maximize mutual benefit and promote synergy among the parties Build openness, trust, and common understanding through valid Arguments Benchmark Substitutes to keep relationships from growing stale or onesided Increase your Persuasion through empathetic communication and genuine careFilled with reallife examples of negotiations that have gone right and wrong, this groundbreaking book shows how fairness, honesty, empathy, flexibility, and mutual problemsolving lead to sustainable success. By following the powerful fivestep GRASP negotiation process, anyone can learn to negotiate in a way that is positive, exciting, and rewarding. Most importantly, they will learn that the greatest victories come not through fighting battles, but through building alliances.
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