Beyond Disruption: Changing the Rules in the Marketplace,New

Beyond Disruption: Changing the Rules in the Marketplace,New

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SKU: DADAX0471218995
Brand: Wiley
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The sequel to the bestselling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean MarieDru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the widereaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to crossfertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

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