Beyond Greenwash: Explaining Credibility in Transnational EcoLabeling,Used

Beyond Greenwash: Explaining Credibility in Transnational EcoLabeling,Used

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SKU: SONG0190866004
Brand: Oxford University Press
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From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful ecolabels on everything from coffee to computers. When ecolabels are credible, they can lead to dramatic change in environmental practices broadly and quickly by leveraging the purchasing power of corporate clients (e.g., Walmart and McDonalds) to influence global supply chains. But the credibility of such labels is highly variable; and despite the existence of established practices for ecolabeling, many labels remain little more than superficial exercises in "greenwash." How can consumers separate greenwash from genuine attempts to address environmental challenges?Beyond Greenwash addresses this question by systematically investigating the credibility of transnational ecolabeling organizations across countries and commercial sectors. Using an innovative proxy measure for credibility that examines adherence to established best practices, Hamish van der Ven proposes a novel theory of rigor and credibility in transnational ecolabeling that upends conventional wisdom. He argues that the credibility of an ecolabel does not depend on who creates or manages itwhether a government, industry association, professional standard setter, or environmental NGO. Rather, it depends on which types of businesses use the label. More specifically, ecolabeling organizations that target bigger, consumerfacing retailers tend to create credible ecolabels out of a desire to insulate their clients from critical scrutiny and gain acceptance in new markets. This theory challenges the conventional wisdom that only governments or environmental NGOs can create meaningful environmental governance and suggests that who is being governed matters as much, if not more, than who is doing the governing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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