Title
Beyond the Obvious: Killer Questions That Spark GameChanging Innovation,Used
Delivery time: 8-12 business days (International)
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? The real problem is that we're teaching people to ask the wrong questions or none at all. There has to be a better way.In Beyond the Obvious, McKinney helps the reader to dig deeper and get back to asking the right questionsthe ones all organizations must ask to survive. Full of realworld examples, this book will change the way you operate, innovate, and create, and it all begins with battletested questions Phil has gathered on note cards throughout his career and shared for the first time.What are the rules and assumptions my industry operates under?What if the opposite were true? What will be the buying criteria used by my customer in five years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easytofollow plan you need to make both the revolutionary changes and nuanced tweaks required for success.
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Beyond the Obvious'? A: 'Beyond the Obvious' focuses on helping readers ask the right questions to drive innovation and adapt to changing markets.
- Q: Who is the author of 'Beyond the Obvious'? A: The author of 'Beyond the Obvious' is Phil McKinney, known for his insights on innovation and decision-making.
- Q: What types of questions are discussed in the book? A: The book discusses critical questions related to industry assumptions, customer needs, and innovative thinking that can transform business strategies.
- Q: How many pages does 'Beyond the Obvious' have? A: 'Beyond the Obvious' has a total of 272 pages.
- Q: What is the publication date of 'Beyond the Obvious'? A: 'Beyond the Obvious' was published on February 7, 2012.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: Is 'Beyond the Obvious' suitable for startups? A: 'Beyond the Obvious' is suitable for both large companies and startups, offering insights applicable to various organizational sizes.
- Q: What category does 'Beyond the Obvious' fall under? A: 'Beyond the Obvious' falls under the category of Decision-Making & Problem Solving.
- Q: What are some key themes in 'Beyond the Obvious'? A: Key themes include questioning industry norms, understanding customer behavior, and strategies for innovation.
- Q: What can readers expect to gain from this book? A: Readers can expect to gain skills and a plan for implementing innovative changes in their organizations.