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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Inhaltlich unvernderte Neuauflage. Die Unternehmensphilosophie 'Beziehungsmarkting' erhlt mit einer zunehmenden Vernetzung der Mrkte sowie durch einen zunehmenden Verdrngungswettbewerb immer mehr Aufmerksamkeit. Viele wissenschaftliche Untersuchungen beschftigen sich mit der Anwendung von Beziehungsmarketing im Bankensektor. Wie kann Beziehungsmarketing auf die Fitnessbranche bertragen werden? Der Autor Sebastian Dietze gibt dazu einfhrend einen berblick ber die Thematik, den Stand der Forschung und die theoretischen Hintergrnde. Um die Fragestellung zu beantworten, geht er nher auf den Fitnessstudiomarkt ein und evaluierte den aktuellen Stand der Wahrnehmung ber das Konzept Beziehungsmarketing in Fitnessstudios mithilfe einer qualitativen Befragung. Die Ergebnisse wurden mit einer datenreduzierenden Methode ausgewertet und knnen als Indiz fr einen Trend hin zu beziehungsorierten Handlungsweisen in Fitnessstudios verstanden werden. Zum Schluss gibt Sebastian Dietze allgemeine praktische Handlungsempfehlungen fr Fitnessstudios und schlgt weiterfhrende Forschungsziele vor. Das Buch richtet sich sowohl an Entscheidungstrger in Fitnessstudios, die fr neue Unternehmenskonzepte offen sind, als auch an Wissenschaftler, die hier gebndelte Informationen ber Beziehungsmarketing und weiterfhrenden Forschungsmglichkeiten finden.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
