Title
Big Brown: The Untold Story of UPS,New
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Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the worlds most underestimated and misunderstood companies.For the first time, a UPS lifer tells the behindthescenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100year history of UPS and the life of its founder Jim Caseyone of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flasha model that is still reflected in UPS culture today.Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical antimarketing bias (why brown?) to its sterling brand loyalty and reputation for quality.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.