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Big Data and Big Analytics are a big deal today. Big Data is playing a pivotal role in many companies' strategic decisionmaking. Companies are striving to acquire a 'data advantage' over rivals. Datadriven mergers are increasing. These datadriven business strategies and mergers raise significant implications for privacy, consumer protection and competition law. At the same time, European and United States' competition authorities are beginning to consider the implications of a datadriven economy on competition policy. In 2015, the European Commission launched a competition inquiry into the ecommerce sector and issued a statement of objections in its Google investigation. The implications of Big Data on competition policy will likely be a part of the mix.Big Data and Competition Policy is the first work to offer a detailed description of the important new issue of Big Data and explains how it relates to competition laws and policy, both in the EU and US. The book helps bring the reader quickly up to speed on what is Big Data, its competitive implications, the competition authorities' approach to datadriven mergers and business strategies, and their current approach's strengths and weaknesses.Written by two recognized leading experts in competition law, this accessible work offers practical guidance and theoretical discussion of the potential benefits (including datadriven efficiencies) and concerns for the practitioner, policy maker, and academic alike.
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