Big Data MBA: Driving Business Strategies with Data Science,Used

Big Data MBA: Driving Business Strategies with Data Science,Used

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Integrate big data into business to drive competitive advantage and sustainable successBig Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and handson exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and frontend employees alike. You'll learn to think like a data scientist as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to think like a data scientist Understand appropriate business application of different analytic techniquesIf you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Big Data MBA'? A: 'Big Data MBA' focuses on integrating big data into business strategies to drive competitive advantage and sustainable success. It provides insights on how to leverage data science and analytics effectively.
  • Q: Who is the author of 'Big Data MBA'? A: The author of 'Big Data MBA' is Bill Schmarzo, who brings expertise in data science and analytics in a business context.
  • Q: How many pages does 'Big Data MBA' have? A: 'Big Data MBA' has a total of 320 pages, providing comprehensive coverage of big data concepts and applications.
  • Q: What type of binding does 'Big Data MBA' have? A: 'Big Data MBA' is available in paperback binding, making it suitable for easy handling and reading.
  • Q: When was 'Big Data MBA' published? A: 'Big Data MBA' was published on December 21, 2015.
  • Q: What are the key benefits of reading 'Big Data MBA'? A: Key benefits include understanding how to leverage big data, integrating analytics into daily operations, and optimizing business processes for competitive differentiation.
  • Q: Is 'Big Data MBA' suitable for beginners in data analytics? A: Yes, 'Big Data MBA' serves as a primer for business stakeholders new to data analytics, providing practical insights and methodologies.
  • Q: Does 'Big Data MBA' include hands-on exercises? A: Yes, the book includes hands-on exercises to help readers apply the concepts of big data and analytics in real-world scenarios.
  • Q: What topics are covered in 'Big Data MBA'? A: 'Big Data MBA' covers topics such as operationalizing analytics, organizational structure for data insights, and various analytic techniques for business applications.
  • Q: Can 'Big Data MBA' help in decision-making for businesses? A: Yes, 'Big Data MBA' provides frameworks and insights that help businesses make informed decisions based on data-driven analysis.