Title
Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind
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Schmitt (International Business, Columbia Business School) Argues That Conventional Corporate Wisdom Discourages The Kind Of Bold Thinking That Is Needed To Change Markets. Through Case Studies On Everything From The Ipod To The Trojan War, He Provides Stepbystep Instructions For Sourcing Innovative Ideas, Evaluating Them, Turning Them Into Strategy, And Executing Them. He Also Offers Guidelines For Establishing Organizational Structures That Will Sustain Longterm Big Thinking. Schmitt'S Irreverent Style Makes For Lively Reading, As He Draws On His Passionssteak, Classical Music, And Good Haircutsto Make His Points. B&W Photos Are Included For Visual Appeal. Annotation 2008 Book News, Inc., Portland, Or (Booknews.Com)
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- Q: What is the page count of this book? A: This book contains one hundred seventy-seven pages. It offers a concise exploration of bold strategies in business.
- Q: What is the binding type of this book? A: This book is hardcover. The durable binding enhances its longevity and makes it suitable for frequent use.
- Q: What are the dimensions of the book? A: The book measures six and a half inches in length, one inch in width, and nine and a half inches in height. These dimensions make it a manageable size for reading.
- Q: How can I apply the strategies discussed in this book? A: You can apply the strategies by following the step-by-step instructions provided throughout the text. The book offers practical guidelines for implementing big thinking in your organization.
- Q: Is this book suitable for beginners in business strategy? A: Yes, this book is suitable for beginners. It breaks down complex ideas into accessible concepts, making it easy for newcomers to understand.
- Q: What reading level is this book appropriate for? A: This book is appropriate for adults and upper-level students. Its themes and discussions about business strategy are designed for an informed audience.
- Q: How should I care for this book? A: To keep this book in good condition, store it upright on a shelf and avoid exposure to moisture. Wipe the cover gently with a dry cloth to remove dust.
- Q: Is this book safe for young readers? A: No, this book is not specifically designed for young readers. It contains advanced business concepts and themes that are more appropriate for adults.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most retailers have policies in place for damaged items.
- Q: What if I want to return this book? A: You can return this book within the retailer's return policy timeframe. Ensure it is in its original condition for a full refund or exchange.
- Q: How does this book compare to other business strategy books? A: This book stands out due to its irreverent style and practical case studies. Unlike many others, it focuses on bold thinking to drive innovation.
- Q: What kind of case studies are included in this book? A: The book includes case studies ranging from the iPod to the Trojan War. These examples illustrate the application of bold ideas in various contexts.
- Q: Who is the author of this book? A: The author of this book is Bernd H. Schmitt. He is a noted expert in international business and a professor at Columbia Business School.
- Q: What themes are explored in this book? A: The book explores themes of innovation, strategy, and organizational structure. It emphasizes the importance of bold thinking in business.
- Q: Are there any visual elements in the book? A: Yes, the book includes black and white photos for visual appeal. These images complement the text and enhance the reading experience.